Over the past few years, it has become evident that local SEO is way more important than ever thought. Google has laid a lot of emphasis on this and has asked websites to pay more attention to that. This simply means keeping a good strategy for local SEO and listening to experts.
In today’s time, approximately almost half the searches on Google are local. Building a local SEO strategy is never simple. It involves a combination of a series of elements: consistent business information on the web registered business with google maps, local content and claiming to google my business listings, and many more such things.
In the year 2020, make sure your website follows these simple tricks to achieve your desired goals.
Google My Business
Setup Google My Business, which is free for local organizations. It helps in getting an online presence across the web along with Google Maps. You will need to fill in necessary details like name, business information, address, work hours, website link, etc. Moreover, you are expected to update any information related to your business. Last but not the least, uploading quality images is a must.
Yes, it is extremely important to create local listings. It helps Google understand your business and increases the credibility of the business. It is recommended to look for good website directories to list the business.
Gaining trust and credibility
It is essential to gain trust and credibility in the digital marketing world. But how will you do it? The simple way is to maintain consistent NAP, NAP stands for Name, Address, and Phone number. The NAP should be the same all over the web, on every listing. Maintaining the same information on all the listings will increase the trust and credibility automatically. To add more to trust, reviews are very helpful too. Reviews are an important ranking factor too.
Optimize content for local keywords
Focusing on the content is crucial as well. While search engines rank your content, it will look for local keywords and it will rank accordingly. ‘Near me’ are the keywords that can be used with the type of business and/or place, like for example: ‘carpenter near me’.
You might have the same business in different places or locations. In such a case, you must create a different page for every location. Copying the same description for every location is not good as Google hates copied content.
Starting a blog can be very beneficial. Blogs can be used to write content that is useful for the customers, but also for Google, to show that your business is trustworthy. Moreover, you can add local keywords in there and target local audiences through location-specific content.
This is one of the most neglected but the most important aspects that need to be taken care of. No one likes a slow, sluggish website or page. Search engines want the users to have the best experience which is possible only when the site has a good loading speed.
To check your website loading speed visit: https://developers.google.com/speed/pagespeed/insights/
Getting local backlinks to your website will increase the ranking of your website. Backlinks are a very important factor for SEO and hence, this is the most important local SEO tip.