Quick SEO Audit in Minutes

TOOLS INSTALLED PRIOR TO SEO AUDIT

  1. SEO Toolbar | SEO Quake Toolbar
  2. Web Developer Toolbar
  3. Screaming Frog

WEBSITES OPENED PRIOR TO SEO AUDIT

  1. Reverse IP Checker
  2. Copyscape
  3. Google Safe Browsing Diagnostic Tool
  4. Google Maps
  5. Google Keyword Tool

DOMAIN HISTORY

TECHNICAL ISSUES

  • Check canonical issues: www vs non www vs index.html
  • Check robots.txt: Is the site blocked from search engines? (domain.com/robots.txt)
  • Check for XML sitemap (usually domain.com/sitemap.xml)
  • Check URLs: Look for potential crawling issues – Parameters
  • Check backend code: (analytics script, tables vs css, on-page vs include file javascript/css)

ON-PAGE ISSUES

  • Check Title and Meta Description Tags: Keyword Rich
  • Check Navigation: Any crawling issues (flash/javascript), well thought out navigation structure
  • Check Content: (keyword rich anchor text, internal linking, consistent layout)
  • Check for Plagerism:  Take 1 url and put it in Copyscape.
  • Check page speed and performance: pingdom | gtmetrix

OFF-PAGE ISSUES

  • Reverse IP Check: any bad domains on the same hosting?
  • Check Competition:  Put main keyword/phrase in Google (look at“Results 1 – 10 of about 328,000,000 for keyword“)
  • Check for Malware: Put url through Google safebrowsing dianostic tool (https://www.google.com/ safebrowsing/ diagnostic?site=mysite.com)
  • Check for Local Business Listing: Use Google Maps – Correct listing in Google?

RANKINGS

 

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