The world has seen a lot of things happening in the year 2023 and this year has changed quite a bit. Out of many things, the marketing style of businesses has changed and it has made all businesses whether small or big take the digital route. Digital Marketing is an ever-changing phenomenon. The E-commerce industry has changed with time and it is essential to keep up with the trend to take maximum benefit from it.
Retailers are looking to come online to sell their products and even entrepreneurs are looking to invest in e-commerce websites rather than traditional ways. E-retail revenue is expected to grow by $6.54 Trillion by the year 2024.
HERE ARE A FEW TRENDS TO LOOK FORWARD TO IN THE YEAR 2023:
VOICE ASSISTANT SHOPPING
Voice assistants are getting more and more popular. People are using it in their daily life to make it more convenient for them and others. Voice assistants are really helpful in getting the desired work done because you can directly talk to get what’s inside your head. People are relying on voice assistants for the smallest to the biggest of tasks.
It is estimated that by the year 2025, approximately 75% of households will have smart speakers and voice e-commerce is steadily rising and expected to reach billions in coming years. Hence, it is important to optimize the online store for voice search.
Optimizing online stores for voice search can be tricky at the start but is essential to do it as soon as possible for gaining the maximum out of the new normal. The first thing to do is to optimize the website and its content for voice search. Have perfect voice-based navigation for the website and mobile app. In the end, make sure the products can be easily purchased following simple voice commands and instructions.
Talking about convenience, it is very important to show the products to your visitors that are most likely to suit their needs and purchase them. People are reluctant enough to tap and see more products that are at the bottom. Hence understanding their needs and requirements, a personalized experience must be created for every visitor. It highly increases the chances of the user making a purchase.
If this does not happen, the product that is needed will not even be showcased and will remain stagnant. E-commerce personalization is the experience you create for your user to increase the chances of them making a purchase. Creating a personalized experience can make a big difference.
AI & AR
Artificial Intelligence is already being used and it is going to be one of the most important weapons for e-commerce going forward. AI helps the user to find products and assess them in a more real way. AI is a powerful tool and it will automatically analyze and produce tailor-made content or product. It saves hours of time and money on shopping.
Augmented Reality has pushed e-commerce to the next level. Now users without even physically visiting the store can easily try and experience the product using AR technology. Users can feel, experience, and try the product virtually before buying. This completely changes the shopping culture. Integrating AI & AR is a must for e-commerce websites to survive in the market in the coming years.
UPGRADED PAYMENT OPTIONS
While shopping online, payment is the step that determines the success of both the buyer and seller. It is an end step that establishes a lead into a customer. Now, users are very choosy and some prefer a payment method that they are comfortable with. Hence, it is important to upgrade the payment options that the users might use.
Digital wallets like GooglePay, ApplePay, PayPal, etc are extremely popular nowadays. The covid 19 pandemic has made the cash-on-delivery option a rare scenario. All the payments are done on the online store. Moreover, the right way would be to integrate the payment of future modes of transactions. For example, In the USA, there are a lot of online stores that accept bitcoin as payment.
SUSTAINABLE PRODUCTS AND DELIVERY
The world is moving forward but people are realizing the need for cleaner and greener environments. Users now look for products that are environmentally friendly and sustainable. Purchasing products that harm the environment and add to the already accelerated climate change is not good for anyone.
This holds true not only for the products that are being sold online but also means that the products that are produced and sold on those lines. The purpose of the online store should be to reduce the environment-affecting elements and implement a more sustainable approach to their business online. Adapting to these changes will not only increase sales but will help prevent the environment.
A year changes a lot of things and this year, in particular, has taught us to think of the future and prepare for it in advance. The coming years are going to be crucial as the market is slowly moving to the online world. Online stores are highly in demand and are going to be super functional. To stay ahead of others, it is important to go with the trend and adapt to these changes. SEOWebPlanet Solutions helps businesses and other entities to optimize and create a perfect, trendy e-commerce website that stands out. An e-commerce store is a shop you own on the web and it is important to keep it updated always. To know more, visit us: https://www.seowebplanet.com/