Top 10 Digital Marketing Trends For 2020

Top 10 Digital Marketing Trends For 2020-SEOWebPlanet Solutions in India

Wondering about the new strategies to work on in 2020. Here, are the Top Digital Marketing Trends for 2020 you must keep in mind.

1. Omnichannel Marketing – Omni is here to stay! It promises a magnitude of benefits for the business. Omnichannel helps to create marketing touchpoints that are suitable for all types of channels. Omnichannel is highly essential for customer-centric business. 70% of the customers use 3 or more channels to do extensive research on the purchase. Omnichannel is helpful in creating a firm foundation for positive customer experience. Some channels like –

2. Voice Search – Voice-based devices are increasingly demanded by consumers. Eg – Siri, Alexa, and Google Assistant. According to Comscore, an American media measurement and analytics company – half of all searches will be voice searches by 2020. 30% of web browsing sessions will take place without screens as researched by Gartner.

3. Artificial Intelligence (AI) [Machine learning] – Artificial Intelligence is positioned to identify the latest trends, drum up data and do competitor research. AI helps in deciding which content is applicable based on location, historical data, and past behavior. Moreover, it also helps in enhancing the customer experience. AI can help in enhancing the online shopping experience where customers can actually try a product before purchasing. this is a part of digital marketing trends.

4. Mobile-friendly website [AMP] – 91% of the population has a mobile out of which 56% of the population possess smart devices. Mobile SEO helps to ensure that your website is tailored to deliver a satisfying user experience on all platforms and is optimized for all devices. 70% of the search results on mobile yield an action within an hour. Targeting mobile users can help to reduce sales conversion rates which further can shoot the profitability of the business.

5. Quality content marketing – Personally relevant content is a determining factor in purchasing decisions and can lead to a 500% increase in consumer spending. A lack of relevance in content can lead to decreasing engagement rates. 34% of consumers would be motivated to promote their favorite brand online with content that’s relevant to their interests. Personalized stories resonate with the audience. Customer data can work as a valuable treasure to create such stories.

6. User experience websites – By the year 2020, customer experience will surpass both price and product as the most important brand differentiator.

7. Strong Social Media Presence – A strong presence on social media is the key to increasing brand connectivity and creating brand awareness.

8. Strong Social Media Presence – A strong presence on social media is the key to increasing brand connectivity and creating brand awareness. New features constantly get added to social media channels like Instagram, Facebook, YouTube, etc, and are very essential for any business to grow. It is a must for a digital marketing company to stay abreast of all the changes!

9. Augmented Reality – Augmented reality is the ability to add digital elements in order to get a live view with the help of a camera. E-commerce and advertising are the next big thing. Augmented Reality has completely changed the shopping experience and has brought a new synergy by using AI-powered e-commerce tools.

10. Chatbots, is an automated tool that gives the impression of talking to the customer service person in real-time. It can answer basic questions, track and fulfill orders and help solve issues. Bots are extremely useful and are available 24/7 and can reduce call wait time for customers.

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